How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures

How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures

Brenden Kumarasamy and Billy Samoa Saleebey explore how to scale coaching, consulting, or service-based businesses to exceed 7-figures in annual revenue. They also discuss the case studies about the success stories of 7-figure business owners, the Power of Live Events, Sacrificial lamb, i.e., celebrating each customer you have, etc.

What we discussed:

• [02:36] – The idea that our goals are already achieved by someone else
• [03:26] – What is Brenden learning now
• [04:18] – What Brenden learned from people running multi-million dollar businesses.
• [06:34] – Richmond Dan’s coaching programs
• [07:58] – About the Sensei session
• [10:32] – What made Brenden join Richmond Dan’s program?
• [11:03] – The analogy of sacrificial lamb
• [12:49] – Not everybody can be a part of Richmond’s program
• [14:13] – The psychology behind Richmond’s program
• [16:12] – The trick that Brenden took away from seven-figure businesses
• [18:26] – It’s important to celebrate your clients
• [20:36] – How Brenden closed five corporate accounts in 1 month
• [23:51] – How to provide more value than payment
• [25:23] – A low-end offer where money is not an objection
• [29:00] – The power of live events
• [34:27] – How does Brenden choose the events he goes to
• [41:07] – Brenden’s tactic to make use of events as networking
• [43:52] – The right time to do a live event
• [49:00] – Understand what your weaknesses are

Valuable Insights:

•  If we have a goal that we want in life, chances are somebody else has already done it.
• There are a hundred different ways of making a billion bucks a year. And the key is to figure out which of those ways works best for you. 
• Richmond Dan has two coaching programs. One called black belt for a coach is doing at least a hundred thousand dollars a year looking to scale to a million. And then he has another program called Boardroom, which has four coaches making a million dollars a year who wanted to scale beyond that. 
• In the sensei session, Richmond Dan picks four people from the Boardroom to teach us a 45-minute masterclass on anything that’s made them successful, and then they compete against each other to see who has the best session. 
• What a lot of the people at the seven-figure mark do exceptionally well is, 20% of their marketing is always celebrating a client that’s getting results.
• You need to overdeliver for your referrals in a way your competitors wouldn’t even think of. 
• Don’t just deliver for your referrals over-deliver for all of them. Give them a gift that nobody, none of your competitors, is thinking of.
• Deliver things beyond your client’s expectations
• Find ways or opportunities to give your clients a story that they could tell to other people.
• Start thinking about a low-end offer where money is not an objection.
• Live events allow you to speed up trust in a relationship at a level that just doesn’t exist.
• Don’t go to a live event if that person or the person who’s curating that event or somebody you trust says this is the best event, or they give you a lot of value upfront. 
• Events are an excellent place for learning, but they are exceptional for networking.

Notable Quotes:

• [02:42] – “Almost every goal that we have. Somebody else has already achieved. It.”

• [13:16] – “In service-based businesses, the best marketing is the results that you deliver for clients.”

• [29:04] – “Nothing in this world beats an in-person connection.”

• [49:04] – “Self-awareness is understanding what your weaknesses are, not just your strength.”

USEFUL RESOURCES/ LINKS: 

Brenden’s Website: https://www.mastertalk.ca/about

YouTube: https://www.youtube.com/c/MasterTalks

Social Media:

https://www.instagram.com/masteryourtalk/

https://www.facebook.com/mastertalkyt/

https://www.linkedin.com/in/brendenkumarasamy/

https://twitter.com/masteryourtalks

Email:

brendenkbusiness@gmail.com 

Insight Out Links:

Email: billy@insightoutshow.dreamhosters.com 

Instagram: @insightoutpodcast 

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LinkedIn: https://www.linkedin.com/company/insightoutshow/ 

TikTok: @insightout 

Twitter: @insightoutshow 

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