How to Create your Brand with Content – John Espirian
How to Create your Brand with Content – John Espirian
After 54 episodes I can honestly say I’ve learned something from each guest. Today’s guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.
His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
- How to create a memorable tagline or band message – hint: think musically
- Building blocks of his Content DNA
- Using a manifesto to set expectations
- How to create a newsletter with double the average open rate
- Tips for creating content
- Number one secret for great copywriting
John’s Website:
Check-out John’s LinkedIn Loser video series:
https://espirian.co.uk/linkedin-loser/
Get your copy of his book, Content DNA here:
Links and Resources
15:47 Content DNA: Using consistency and congruence to be the same shape everywhere
42:37 Coschedule headline analyzer tool
42:40 Sharethrough headline analyzer tool
Social Media:
Linkedin: John Espirian
Twitter: espirian
Support the show (https://www.patreon.com/bePatron?u=23010497)
This is an encore episode and was originally published on October 19, 2020