How to Become Known as an Authority with Mark Schaefer

December 28, 2020

53:32

Check out this week’s episode of Insight Out with my guest Mark Schaefer!

One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.

Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.

Mark is a globally-recognized blogger, speaker, and author of seven best-selling books:

Social Media Explained
Return On Influence
Born to Blog
The Content Code
The Tao of Twitter
KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age,
Marketing Rebellion: The Most Human Company Wins

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.

He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.

He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world.

Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review.

It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away.